Publishing a document that nobody reads, or that people don’t understand, or that users don’t act on, is a waste.

All the investment in crafting and reviewing will have zero return.

It’s very risky to assume a document will achieve purpose on the sole basis of internal review. Merely passing a document around the office to get your colleagues or boss’s opinion is not enough – it’s best to test with end users.

A document is an information product. Users are the only ones who can tell you if your information product is working.

Test early, test frequently to check your document is hitting the mark with users to get confidence that it will be effective.