Tag Archives: familiar words

Write ‘use’ not ‘utilise’

It’s one of my pet hates: people who write or say ‘utilise’ when they could just as easily write ‘use’. Why use ‘utilise’ when you could more simply utilise ‘use’?

And of course, when we put it in the noun form it becomes ‘utilisation’ – surely that’s a word of the size that will impress.

Often people use bigger or more complicated words than they need to, to try to impress others, to create an impression that the writer is highly intelligent or sophisticated.

Using a big word rather than a simpler word usually gets in the way of good, effective communication.

And some other words to keep an eye on are: writing ‘post’ rather than ‘after’, or ‘prior to’ rather than ‘before’.

It’s best to select the simplest and most familiar words you can to convey ideas.

Don’t assume others know all the words you do

If you have completed studies beyond high school, you likely have a broader vocabulary than most people.

You will likely know the meaning of more complex words and also be able to untangle complicated sentence structures. While this can be useful in academic or professional settings, it can work against you when you are writing for a broader audience. You may inadvertently assume your readers are OK with some words and phrases just because you are.

So, consider your audience when writing. Limit your use of uncommon or technical words, and stick to everyday language, the kind you’d find in a newspaper.

Simple, familiar words make your writing easier to understand for everyone.

Use familiar, short words

When you write, think carefully about the words you choose to use.

In general, select words that will be familiar to your audience – words that they know and use frequently themselves.

This allows readers to quickly find meaning rather than having to search in their mind for the meaning. Or even worse, have to look up the meaning of a word in a dictionary.

Overlap using familiar words with also choosing short and simple words. Shorter words are generally easier to read and process.

So, write ‘use’ rather than ‘utilise’; ‘try’ rather than ‘endeavour’; ‘help’ rather than ‘facilitate’.

Choose words that are firstly familiar to your audience, and secondly prefer simple and short words.

But above all, choose words that convey your meaning with clarity and precision.