Consider what is going on for your reader

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Writing persuasively – logos
Aristotle says persuasion is a mix of ethos, logos and pathos.
Logos is all about a logical argument. People are more likely to be persuaded when your message is presented with sound reason. Take your readers through your thinking, presenting your logic from their point of view.

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Think-write

Rigorous thinking | Plain language training | Always reader focused

Consider what is going on for your reader