Part 3. Generating content

Many documents have a content problem: too much, too little, or the wrong things entirely.
Without deliberate thought about what to include — and what to cut — it's easy to ramble, bury the important stuff, or leave out something your reader actually needed. The result is a document that feels complete to you but doesn't work for them.
Good content selection isn't just about knowing your subject. It's about balancing two different agendas: what you want to say, and what your reader needs to hear. Those aren't always the same thing — and learning to tell the difference, and judging what matters most, is one of the most useful skills a workplace writer can develop.

Module 1 Exploring content
Unit 1 Preparing to learn 'How to generate content'  - Preview
Unit 2 The power of mind mapping
Unit 3 Mind map 1 - your perspective
Unit 4 Mind map 2 - your readers' perspective
Module 2 Selecting content
Unit 1 Deciding what to include
Module 3 Review and cashback program
Unit 1 Reviewing 'Generating content'
Unit 2 Like to join our cashback program?
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