Part 2. Preparing to write

Most writing problems start before a single word is typed.
When we dive straight into drafting — which is tempting, especially under deadline pressure — we often end up going in the wrong direction, then backtracking. The document takes longer to write and often misses the mark.
Effective workplace writing starts with two questions: What does this document need to achieve? And how is my reader likely to react to it? Without clear answers, you're essentially writing in the dark — producing something that feels complete but doesn't actually do its job.

Module 1 Be clear about purpose
Unit 1 Preparing to learn - How to get ready to write  - Preview
Unit 2 Be clear about purpose
Module 2 Know your readers
Unit 1 Know your audience
Unit 2 The value of personas
Module 3 Define the message
Unit 1 State your message
Module 4 Review and cashback program
Unit 1 Reviewing 'Getting ready to write'
Unit 2 Like to join our cashback program?
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