Don’t waste the subject line in your emails – it is very valuable real estate!

The subject line is the first thing your reader will see – and you never get a second chance to make a first impression.

Use the subject line to highlight your main point. Structuring an email in this way is an application of the general principle of writing ‘point first’.

Writing point first orients your reader to what follows. An effective subject line can prime your readers’ minds so they engage more readily with your message.

An accurate subject line respects your readers’ time, and helps them decide whether or not they will read on immediately or leave your message for later.