Good ideas need to be presented in an compelling way.

The first decision a decision maker makes is whether or not to read your business case or proposal; how much attention to give it. So your title and executive summary are vital.

It’s important to focus on the business and that your proposal will make it better in some way. That’s what decision makers are passionate about. Of course, you also need to clearly explain how your solution will deliver the business benefit so that readers believe what you are offering will work.

It’s really doing what a good salesperson does, but in print.

Sorry – no examples. All ‘commercial in confidence’.