Writing

We write in plain language to convey a message clearly and concisely.

Think-write constructs text that engages the reader while conveying the message. We are passionate about delivering communication products focused on the users’ needs. Our writing delivers actionable knowledge – information people can use.

Our core skill is making complex information simple. We make knowledge accessible to those who need to use it. We believe that all business documents must be clearly driven by purpose; our aim is to influence the thinking, attitudes or behaviour of readers.

Think-write’s motto:
Maximum meaning, minimum reading

Problems we solve | Information products | Writing for business | Writing for government

The USE approach

Think-write’s approach for most projects is summarised in the acronym USE: Understand, Shape, Evaluate. It highlights our commitment to the user of information products and our dedication to the design process.

UNDERSTAND: We discover the needs of users,  clarify project intent, and become familiar with the subject matter.

SHAPE: We explore design options. We may collaborate with users or other stakeholders to develop and test concepts and prototypes.

EVALUATE: We test designs and text with stakeholders and users. We test usability, consistency with standards, and alignment with business and political objectives.

We aim to develop products that users find:

  • Useful – providing information the user wants or needs.
  • Usable – users can easily find the information they need, understand it, and use it to guide action.
  • Desirable – documents should be a pleasure to use.

Types of documents we work on:

  • Advertisements
  • Business cases
  • Call centre scripts
  • Case studies
  • Discussion and consultation papers
  • Fact sheets
  • Letters
  • Policies
  • Procedures
  • Proposals
  • Marketing collateral
  • Reports
  • Requirements specifications
  • Strategies and plans
  • Technical documents
  • Tenders
  • Websites

Some industries we have worked in:

  • Banking
  • Environmental policy and regulation
  • General and Agricultural Insurance
  • Government – all tiers
  • Law
  • Public sector administration
  • Manufacturing
  • Mining
  • Small business marketing
  • Software development
  • Superannuation
  • Taxation reform
  • Workers Compensation
  • Work Health & Safety
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