Think-write

Rigorous thinking | Plain language writing | Always reader focused

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Prove your documents are written plainly

Wednesday Writing Wisdom

Write to a person, not a crowd
Imagine one or two people who have the characteristics of your audience. Give them names; Bob or Sue. When you write, write directly to Bob or Sue. Speak as though they are in front of you. You’ll write more personally and directly.

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Think-write

UX writing vs plain language writing
Due diligence in public documents – test before publishing
Procedures: how to write for business benefit
You’ve written it with care, but will it be read, understood and acted on?
Superannuation PDS readability
Why I am a plain language zealot
Plain language vs Plain English – a subtle but important difference
Don’t accept a broken document
A tale of two documents
How financial planners can demonstrate their documents are ‘clear, concise and effective’.

People we work with

Frank Law
User First Design Group
Aware with Words

Contact

greg@thinkwrite.com.au
0418 411 046
Level 10, 80 George St, Parramatta
PO Box 438, Parramatta NSW 2124
Australia

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