We start with your ideas.
Often you have some idea of the sort of things you want to say, but it’s hard to put it all together.
We help clarify your purpose – what you want to achieve
It’s important to define how you expect readers to act as a result of reading your message. How else will you know if you have been successful?
We consider your readers – what they need or want
We talk about who you want to be impacted by your message. We ask questions like:
- Why would they bother reading it?
- What’s important to them?
- What do they already know?
We develop simple, clear, reader friendly text.
There are usually a few iterations when writing together. We work to help you express complex information and ideas simply, and in a form that you are comfortable with.
Easy to read information, distributed when people are ready for it, can powerfully impact thinking and behaviour.